Job Description

***This position is ONSITE 3 days/week near Yardley PA***

Robert Half's client in PA is looking for a Temporary Digital & Email Marketing Specialist to support the execution of digital marketing initiatives with a focus on website content management, email campaigns, and digital analytics. This role plays a key part in delivering a seamless online experience, supporting brand messaging, and driving engagement across web, email, and social channels.

The ideal candidate has a solid foundation in basic HTML/CSS, an understanding of UX/UI principles, and experience managing CMS platforms. Bonus points for familiarity with tools like Salesforce Marketing Cloud, Kentico, and creative platforms such as Adobe Photoshop.

Key Responsibilities:

Digital Marketing & Web Management

• Maintain and update website content via CMS (e.g., WordPress or similar).
• Build and edit web pages, landing pages, banners, articles, and microsites.
• Create and manage email campaigns, including template editing, dynamic content formatting, and A/B testing.
• Collaborate with designers and developers to implement content and ensure web pages adhere to brand standards.
• Monitor website accuracy and functionality, conducting regular link testing and quality control.

User Experience & Content Strategy

• Assist in developing user journeys, wireframes, mockups, and prototypes.
• Provide UX/UI feedback and collaborate on content strategy to enhance usability.
• Maintain a content inventory and track content expirations for regular updates.

Social Media Execution

• Support social media efforts by developing and scheduling content that aligns with broader communications strategies.
• Recommend new content formats and social channels to drive engagement and improve performance.
• Monitor social inquiries and assist with response strategies to enhance customer experience.

Analytics & Reporting

• Implement tracking tags for digital campaigns and pages.
• Analyze email and web performance metrics using Google Analytics and other tools.
• Create and deliver performance reports with insights and actionable recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 5–8 years of relevant digital marketing experience.
• Strong understanding of basic HTML, CSS; JavaScript is a plus.
• Hands-on experience with CMS platforms (e.g., WordPress, Kentico a plus).
• Familiarity with Salesforce Marketing Cloud or similar marketing automation tools.
• Knowledge of UX/UI principles and digital design sensibility.
• Experience with Adobe Creative Suite (especially Photoshop and InDesign).
• Strong attention to detail, organization, and project management skills.

Nice-to-Have Skills:

• Experience working in a fast-paced, deadline-driven environment.
• Ability to balance creative thinking with analytical insight.

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