Job Description

**Please only apply if local to Dallas-Fort Worth and open to going into an office 5 days/week.**

Job Posting: Marketing Manager

Location: Fort Worth, TX - On-site.

Job Type: Full-Time

About the Role:

We are seeking a dynamic and experienced Marketing Manager to join our clients team. This individual will bring a proven track record as a strong general marketer, with skills to drive and collaborate effectively with agency partners. If you have CPG (Consumer Packaged Goods) experience and a strong understanding of digital strategies, you could be an amazing fit for this position!

Key Responsibilities:

• Brand Strategy & Leadership: Develop, manage, and implement comprehensive marketing strategies that align with the company’s business goals, particularly within the CPG sector.
• Agency Collaboration: Lead and oversee external agency work, ensuring projects are executed efficiently and align with brand objectives.
• Digital Marketing: Design, execute, and optimize innovative digital marketing strategies, including SEO/SEM, social media marketing, email campaigns, and emerging AI tools to improve customer engagement and brand recognition.
• Insights & Analysis: Leverage data analysis tools to measure campaign effectiveness and provide actionable insights to refine ongoing strategies.
• Market Trends: Stay ahead of industry trends and emerging technologies to keep our marketing strategies cutting-edge.

Qualifications & Skills:

• Experience: 3 - 5+ years of experience in a marketing role, including time spent working in the CPG industry , with a familiarity in leading integrated marketing campaigns.
• Digital Expertise: Robust understanding of digital marketing strategies, tools, and platforms.
• Analytical Ability: Comfortable using data to inform decisions and create measurable impact.
• Creativity & Execution: Strong ability to develop compelling campaigns that balance creativity with ROI-driven focus.

Our Ideal Candidate:

You thrive in a fast-paced environment, enjoy collaborating across teams and agencies, and are motivated by results. Your ability to balance vision and execution, work strategically and analytically, and maintain a deep understanding of consumer behavior will be key to your success in this role.

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