Job Description

Job Description

We are looking for a Principal Product Manager in Tech who is passionate about transforming customer experiences and interactions with ads on external search partners like Google, Bing, and Pinterest while being driven by the prospect of multi-million-dollar business returns and large-scale end-customer impact. This role is pivotal in redefining Amazon’s approach to SEO and search advertising experimentation, leveraging next-generation machine learning (ML) and large language models (LLMs) to drive innovation at scale. Over the next three years, this role will pioneer initiatives in organic search and paid search experimentation, including unlocking video and emerging content formats for SEO, advancing multimodal search optimization, and accelerating content discovery through unified indexation. By integrating ML and AI-powered automation into Amazon’s SEO strategy, you will shape how Amazon surfaces products and content across external search engines, optimizing discoverability while improving content engagement.

The role will push the boundaries of experimentation frameworks to maximize advertising supply growth, enabling precision-driven A/B and multi-armed bandit testing techniques that enhance ad relevance, attribution, and incrementality measurement. A key focus will be building advanced measurement solutions that redefine how we quantify search marketing impact. You will spearhead initiatives in causal inference modeling, media mix modeling, and post-search attribution to ensure that every marketing dollar is efficiently allocated. This includes evolving first-party measurement capabilities to mitigate signal loss due to privacy changes, developing new econometric models to assess ad effectiveness, and innovating on how Amazon measures the long-term impact of search advertising on customer retention and long-term value.

As a Principal PMT, you will lead and manage complex products spanning multiple science and engineering teams, bridging organizational boundaries to drive strategic execution. You will work closely with cross-org stakeholders to remove friction in planning and delivery, owning the full product roadmap from inception to execution. Your responsibilities will include defining requirements, crafting a long-term vision for search advertising growth, and orchestrating the launch of new ad formats, content-driven retail experiences, and automated experimentation platforms. You will partner with program management, marketing, science, and technical leadership to identify company-wide opportunities for expansion, ensuring that engineering roadmaps align with high-impact search marketing initiatives.

If you are a product leader with a passion for driving large-scale business impact through state-of-the art SEO, search experimentation, measurement solutions, and ML/LLM-powered advertising innovation, apply now. Join us in shaping the future of Amazon’s search marketing strategy, pioneering the next wave of growth across advertising partners such as Google, Microsoft, Meta, adMarketplace, TikTok, and Pinterest. This role presents a unique opportunity to redefine search marketing excellence and drive sustained competitive advantage for Amazon’s global retail and advertising ecosystem.

Key job responsibilities
- Strategic Leadership: Define and drive the vision for SEO, experimentation on external search engines, and measurement capabilities for Amazon Search Advertising.
- Product Innovation: Lead the development of organic Ad formats, Retail CX enhancements, and automated tools to drive performance and engagement.
- Cross-Team Collaboration: Partner with engineering, science, marketing and product management teams to identify high-impact initiatives, remove roadblocks, and optimize execution.
- Machine Learning & AI Integration: Leverage ML/LLM to improve ad relevancy, experimentation velocity, and automation of reporting and measurement capabilities.
- External Search Experimentation: Drive SEO and ad experimentation initiatives across external search engines like Google and Microsoft to enhance ad placement and performance.
- Business Impact & Measurement: Develop frameworks for tracking business performance, experimentation impact, and advertising efficiency through advanced measurement capabilities.
- Product & Roadmap Ownership: Establish and manage the full roadmap lifecycle, making data-driven decisions, setting launch timelines, and optimizing trade-offs.
- Stakeholder Management: Align with internal Amazon organizations and external partners to improve delivery outcomes and drive advertising growth.

A day in the life
The ideal candidate for this role is a product leader who Thinks Big, values autonomy, learns enthusiastically, able to work across cross-functional teams, and possess a strong ability to communicate, influence and earn the trust of engineers, scientists, technical and business leadership. As a senior product leader you will optimize customer shopping experience for tens of millions of user queries that happen daily over search engines. You will own the product direction for the organization, and you will be leading key projects from ideation all the way to launches. You will be working closely with both technical and business leaders to fulfill your mission. Come join us to build the next generation search marketing services and customer experiences!

About the team
Why Join Us?

- Work on high-impact, multi-million-dollar advertising initiatives.
- Influence and shape the future of Amazon’s marketing strategy and external ad partnerships.
- Leverage ML/LLM models to transform ad experimentation and measurement.
- Own and drive programs that directly impact Amazon's advertising efficiency, SEO, and customer experience.
- Collaborate with some of the most talented engineering, science, and business leaders in the industry.
BASIC QUALIFICATIONS- 7+ years of experience in product management, program management, or a related technical field.
- Strong knowledge of SEO, search marketing, external search engines (Google, Microsoft, etc.), and advertising technology.
- Experience in developing measurement capabilities, business reporting tools, and performance management products.
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Exceptional analytical, problem-solving, and stakeholder management skills.
- Bachelor's in Business, Marketing, Engineering, or a related field. An MBA is desirable.
- Strong track record of cross-functional influence, leadership and leading large initiatives, with outstanding communication and stakeholder management skills across levels.
PREFERRED QUALIFICATIONS- Experience working in Advertising, search engine marketing (SEM), or external ad partnerships.
- Knowledge of ad measurement methodologies, attribution models, and performance optimization frameworks.
- Proficiency in SQL, data analytics, and A/B testing methodologies.
- Prior experience in driving cross-org initiatives, setting product roadmaps, and aligning business and technical teams.
- Innovation and Growth Mindset: Track record of building new areas and growing the same.
- Global Experience: Experience building ad solutions for global markets, understanding regional nuances, and scaling products to meet diverse needs.
- Deep understanding of machine learning (ML) and large language models (LLM) and their applications in advertising.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit -we- hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit -benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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