Job Description

Job Title: Sales & Marketing Manager (Short-Term Rentals)

About French Cowboys

French Cowboys is a Texas-based boutique hospitality brand and management company. We design and operate beautiful escapes easily accessible from Texas urban centers, inviting guests to disconnect from the city and reconnect with what matters.

Currently, we manage 6 hotels (200 rooms) and 115 short-term rentals across Austin and the Texas Hill Country, with plans to add 4 more hotels (~200 rooms) and 100 new short-term rentals throughout Texas in the next 24 months.

Our Story

Franklin & Dylan, known as the “French Cowboys,” bring a unique blend of heritage, passion, and vision to every project. Driven by a shared passion for Texas and a commitment to create spaces that embody Southern hospitality with a European touch, they relocated to Texas to build a hospitality company that revives forgotten places with elegance and authenticity.

About the Role

We’re looking for a Sales & Marketing Manager to lead the sales efforts for our growing portfolio of short-term rentals across Austin and the Texas Hill Country. In this role, your primary focus will be driving revenue growth through strategic marketing initiatives and event sales across our premium properties. You’ll take ownership of our digital presence - including social media, paid advertising, websites, and email marketing - and play a central role in event strategy, pricing, contracts, execution, and communication with property owners. As part of this role, you’ll collaborate closely with our:

• Senior Operations Manager,
• Expansion Lead,
• Property Managers,

Key Responsibilities

Convert inbound leads and inquiries into confirmed event bookings across our premium properties (weddings, corporate retreats, brand activations, birthday celebrations, reunions, wellness retreats, etc):

• Conduct property tours for prospective clients through the Texas Hill Country.
• Manage event pricing and negotiate rates based on property potential, seasonality, and market demand.
• Draft, send, and manage event contracts and insurance, ensuring accuracy, clarity, and timely follow-through.

Serve as the Account Manager once the lead is converted, overseeing the client relationship from contract to execution:

• Act as the liaison between clients and the operations team to ensure seamless coordination.
• Build and maintain strong relationships with event planners, vendors, and local organizations to support successful event execution.
• Coordinate with clients, vendors, and internal teams to ensure a smooth, high-quality day of execution.

Drive outbound lead generation and sales through:

• Monthly and quarterly branded email campaigns targeting both guests and owners.
• Optimization of our presence across key online platforms (The Knot, Airbnb, VRBO, Furnished Finder, etc)..
• Consistent, on-brand, and engaging social media content across channels such as Instagram and LinkedIn.
• Regularly audit and update our websites to ensure they are current, optimized, and aligned with brand messaging.

Act as a liaison for owner relations, particularly in matters related to event use and marketing exposure.

• Track and report on KPIs, including sales and marketing pipeline metrics, campaign ROI, and the events calendar.
• Provide onsite support during events and marketing activations as needed to ensure a flawless experience.

Qualifications

• Experience in sales, event coordination, and digital marketing.
• Excellent communication, negotiation, relationship building, and organizational skills.
• Familiarity with HubSpot, email marketing platforms, and social media scheduling tools.
• Comfortable working within platforms such as Guesty, Slack, and major OTAs (Airbnb, VRBO, etc).
• Reliable transportation and the ability to commute regularly to managed properties in Austin and the Texas Hill Country.
• Available on weekends and holidays, as needed.
• Ability and willingness to lift or move up to 50 lbs.
• A strong local network in the events, weddings, or corporate retreat scene is a major plus.
• Bilingual English / Spanish is also a plus.

Experience

• 2+ years in hospitality marketing, sales, or event management preferred.

Benefits

• Vision, Dental, and Medical (75% coverage).
• 401K program.
• 2 weeks PTO.
• Fuel Reimbursement Program ($0.22/mile).
• Discounted stays at French Cowboys' unique properties.
• Fun, fast-growing team.

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