Job Description
Overview:We are seeking a detail-oriented Mixed Media Strategist & Coordinator to work behind the scenes on integrated media strategies, ensuring our internal teams are equipped to deliver exceptional results for our clients. This role focuses on using several data sources, including a heavy usage of clients first-party data, coordinating with internal stakeholders, and contributing to the strategic vision throughout the campaign lifecyclefrom initial planning, to reporting and managing buying teams responsible for optimization. The ideal candidate will possess strong organizational skills, a data-driven mindset, and the ability to turn strategic insights into actionable plans for internal teams.About UsSince 2017, Dirigo Collective (dba Campfire) has been helping brands align purpose with ambitious growth goals. Were a proud Certified B Corp and 1% for the Planet member which means were not just building a media company, were building a business thats a force for good. One that considers people, planet, and prosperity in every decision.Campfire is a fully remote team of curious marketing minds, consultants, storytellers, and media strategists. We dive deep into each brands fabric to design strategies that resonate authentically with audiences and create measurable, meaningful outcomes, not just for our clients, but for the communities and cultures theyre part of.As a small but dynamic team, we value versatility, curiosity, and initiative. Here, youll have the chance to influence ideas, processes, and outcomes. Were looking for someone eager to shape and optimize cross-channel media strategies, someone who sees the bigger picture and is ready to make a difference behind the scenes.ResponsibilitiesStrategic Support & Data ActivationCollaborate with the Head of Strategy and the Account Manager (client-facing lead) to inform media strategies using client first-party data, ad management platform data, market insights, and performance benchmarks.Help develop holistic channel plans (digital, social, traditional, etc.) based on strategic direction, identifying optimal platforms, targeting, and flighting to achieve client goals.Assist in refining strategies pre-sale and post-sale, providing internal teams with clear briefs, data insights, and recommended tactics.Internal Coordination & Resource ManagementAct as the internal point person to ensure media buying, planning, and creative teams have all the information they need to execute campaigns effectively.Develop and maintain media vendor timelines and budgets, ensuring that all deliverables are met on schedule and on scope.Work closely with internal buyers, freelancers, and vendor partners to secure necessary media placements, assets, and specifications.Manage internal buyers, guiding their buying strategies and supporting their growth within the org.Campaign Setup & Execution OversightSupport the preparation of internal media briefs and supporting documentation for campaign launch.Oversee the accuracy of media placements, tracking parameters, and quality assurance checks to ensure campaign integrity prior to launch.Coordinate with the Account Manager to ensure strategies are translated into actionable tasks for media buyers and future analysts.Measurement, Reporting & Dashboard ManagementMaintain and update TapClicks dashboards, ensuring internal teams have real-time access to campaign performance data.Aggregate data and insights for internal reporting, turning performance metrics into actionable recommendations for optimization and future strategic direction.Assist in the preparation of decks and reports that the Account Manager will present to clients, contributing analytical insights and working with planning/buying teams for proposed optimizations to drive ongoing improvements and expansions.Continuous Improvement & IdeationStay informed of industry trends, emerging platforms, and tools that can improve campaign performance and internal workflows.Identify opportunities to refine internal processes, from workflow management to data activation practices, to enhance efficiency and overall campaign quality.Collaborate with internal teams to brainstorm upsell/cross-sell recommendations, ensuring the Account Manager has data-driven insights to share with clients.Qualifications5+ years experience in media planning and media strategy, within an agency setting.Familiarity with digital and traditional media landscapes, including paid search, paid social, programmatic, and emerging channels.Experience and comfort managing direct reports and delegating work out to team members.Experience working with project management tools (ClickUp, Asana, Basecamp, etc.) to manage timelines, deliverables, and internal resources.Strong analytical skills and familiarity with reporting platforms (e.g., TapClicks) to aggregate and interpret performance data.Excellent organizational abilities and attention to detail, with the capacity to manage multiple internal workstreams simultaneously.Clear, concise communication skills suitable for internal team coordination.Adaptability and problem-solving abilities, with a desire to identify process improvements and enhance team workflows.A team-oriented mindset and comfort working behind the scenes to support overall client success.Bonus Points If You:Have experience working with consumer and QSR brandsHave helped build or scale account management systems in a fast-growing boutique agencyAre familiar with tools like Slack, Google Workspace, and CRM integrationsBring a POV on how media can be a force for goodHave experience with billing and managing your clients budgetsBenefits:We believe in taking care of our people so they can take care of the work. Benefits include:Remote-first work environment (we trust you to work from wherever you're most productive)Flexible PTO and company holidays, including a paid week off between Christmas and New YearsHealth insurance (medical, dental, vision)401(k) with company matchPaid volunteer time to give back to the causes you care aboutAccess to merch from our purpose-driven shop and discounts for family and friendsProfit-sharing opportunities based on agency performanceParental leave and flexible schedules for caregiversA culture that values people first, not just performance metricsWhy Campfire:Were a team that believes media matters not just for performance, but for people and the planet. We work hard, care deeply, and genuinely like one another. If youre looking for an agency that blends smart strategy with soul, youll fit right in.To Apply:Send us your resume and a short note about why this role feels like the right next step for you. Bonus if you can share an example of a time you had to consult a client through a tough decision or protect scope without damaging the relationship.Equity & Inclusion:At Campfire, were building a team that reflects the world we want to live in. We do not use AI to scan or filter resumes which means every application is reviewed by a real person.We encourage people from all backgrounds and identities to apply, especially those who have been historically underrepresented in media and advertising.We do not evaluate candidates based on gender identity, race, age, disability, sexual orientation, religion, or any other protected status - period. We care about who you are, how you think, and the values you bring to the work.If this sounds like a place you could thrive, wed love to hear from you.
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Dirigo Collective
Job Tags
Freelance, Live in, Flexible hours,